This platform combines both Organic (SEO) and Paid (SEM) traffic sources to drive brand awareness and client acquisition. Combining on page Analytics, Global site tags and Event snippets, our team of developers begin with a broad audience and over time develop a laser like retargeting system to increase your bottom line. To begin we develop an auto responsive Website with phenomenal UX (user experience) to capture the attention of visitors. To do this, attributes such as lead forms, blog portals and AI chatbots are designed to seal the back end of the funnel. Upon completion, paid Google Adword campaigns are launched and refined using the data collected. Second and third offers are then made through various platforms such as YouTube and the Google display network. Dynamic add placement is also used in conjunction with the event snippet and hook data collected from Analytics reporting. In addition, conversions are tracked, creating a funnel that capitalizes on the tendencies of your prospective buyers.
*Develop a fully functional auto responsive WordPress website with artful UX (user experience)
*Construction of on page links and install Global Site tags and Pixels to capture user search data for retargeting
*Create off page links via online directories, blog content and article submissions
*Manage, review, and perform daily account responsibilities associated with client Google AdWords campaign.
*Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
*Manage the creation of keyword lists.
*Provide creative copy suggestions and graphical ad templates.
*Manage Display network placement lists on AdWords and through other contextual advertising platforms.
*Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
*Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
*Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
*Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
*Monitor and evaluate search results and search performance across the major search channels.